ADWEEK – Bacardi and Oscar Winner Michel Gondry Team Up

ADWEEK – Bacardi and Oscar Winner Michel Gondry Team Up


Gondry’s unique style, familiar to millions thanks to his work on music videos for The White Stripes, The Chemical Brothers, Bjork and many more in addition to films like Eternal Sunshine of the Spotless Mind, comes through in a spot shot from the perspective of a cab passenger reviewing his or her nightlife options in an unnamed city.

Viewers may also note Gondry-esque quirks like an expanding speaker system that mimics the ever-longer drum line from The White Stripes’ “The Hardest Button to Button” or a transit tunnel that resembles a downtown disco with its swirling lights and mirrored walls.


Read The Full Article By Patrick Coffee On ADWEEK

Production Company: Partizan
Director: Michel Gondry
Director of Photography: Shawn Kim
Production Designer: Maxwell Orgell
Head of Production: Molly Griffin
Executive Producer: Lisa Tauscher
Producer: Raffi Adlan
Production Manager: Debo / Joseph DeBartolo


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